Opening a store on Amazon Europe offers businesses the opportunity to reach a wide customer base. However, some important steps must be completed in this process. 1. Account Opening and Verification: The first step is to create an account in Amazon Seller Central. Correctly entering your personal or corporate information and providing the documents requested by Amazon are required to verify your account. 2. VAT Registration and Compliance: When selling in Europe, you must comply with VAT (Value Added Tax) regulations. It is therefore mandatory to register for VAT and submit relevant declarations regularly. Amazon offers guidance and service for this process in many countries. 3. Product Listing and Localization: To list your products appropriately for the European market, it is important to localize description, pricing and language options. Product listings optimized with the right keywords increase visibility. 4. Logistics and Delivery: Amazon FBA (Fulfillment by Amazon) service makes it easy to provide fast and reliable delivery to customers by sending your products to Amazon warehouses in Europe. Opening a store on Amazon Europe is a powerful way to make your business a global player. However, to be successful, you must complete the verification process and pay attention to regional regulations.